Cornerstones


I

Quality Always Wins

Quality people, wine and service trump anything and will win the long-term battle for sales supremacy.
Our people, portfolio, placements, and service are the best in Nebraska.

II

Fish Where the Fish Are

Then, go look for more fish.

III

No One Gets 'Lost'

The Portfolio never outgrows our ability to provide top service to every supplier. The Account base never outgrows our ability to provide top service to every buyer. Quench grows only if our employees grow personally, emotionally and financially.

IV

Long-Term Commitments to Wine & Nebraska

Quench is not a hobby, not a 36 month project, not run by people new to the wine business or who seek to stock their own cellar. Quench is managed and operated locally, with infrastructure and inventory dedicated to Nebraska. We are not 'collectors' of jewels, we belong to no 'cults', and we hope to raise the level of wine buying in Nebraska in the coming years while providing excellent employment for people who love wine.

I + II + III + IV =

The Best Wine Distributor in the World1

Sure, it sounds trite, but it is nonetheless our foundation built by the four cornerstones above. We are dedicated to continually improving and developing into a truly great company in all things that we do.

1 A blatant plagiarization of the Phoenician Resort's goal "To Be The Best Resort in the World". Alan Furstman GM; Ian Ried F&B Director; Peter Lahr, Director of Restaurants. And yes, they were serious. Circa 1997